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With 2017 fading into the history books, the radio industry is looking ahead to a brighter 2018. Based on Inside Radio’s Year-End Readers Poll, revenue growth of mid-to-high single digits is the goal for a majority of radio stations next year. When it comes to 2018 budgets, one third of poll takers say they’re aiming for station or cluster revenue to grow by 4%-6% in 2018, higher than any other choice. Another 22% expect billings to grow by 1%-3%. But one in five participants in our unscientific poll (20%) project revenue will grow by 7%-10% and another 11% anticipate revenue growth of 11% or greater.
Digital and sales initiatives are primed to receive the biggest investments from radio in 2018. More than half of respondents (56%) said their station will allocate more resources to their digital assets in 2018, followed by general sales initiatives at 50%. Events (38%) and programming (28%) are also teed up for additional allocations in 2018.
Radio has been a success for over 100 years. It's a proven medium, not a traditional medium. Sixty five percent of Americans will listen to their radios today. Ninety two percent this week. More homes have radios than have TVs. Radio is the No. 1 medium of music discovery. Spotify and SiriusXM call themselves “radio” because that is what they would like to be. It seems that nobody has a problem with the medium of radio except radio people. The handwringing at conventions, conferences and in the trades is epic. There is a profound gap between the reality of radio’s success as a medium and the actions of people in the radio business. What is the inside-industry problem and how can it be solved? What follows are a few no-nonsense, common-sense suggestions.
97.5 WONE got its start in 1985 and has been rockin' the Akron area and most of Northeast Ohio for over 30 years. Our Sales staff is a diverse group of experienced and creative media sales consultants. Led by Dominic Rizzo, Vice President and General Sales Manager, we are based at the Akron Radio Center on West Market Street in Fairlawn. Let us help your business generate more revenue, increase foot traffic, promote an event, or just enhance your brand awareness. Call us at (330) 869-9800 or contact one of our Account Executives.
WONE Guitarfest is coming to the Summit County Fairgrounds on April, 29th 2018 from 10am-3pm. Admission is $5 and tables for the show are $60 each.
Buy, sell, trade guitar/bass instruments, amps, pedals, and accessories. Let's not forget vinyl and cool memorabilia. It's all here. New, used, vintage. We have you covered. Individual sellers, dealers, retailers, collectors, and manufacturers will all be there. Will you?
We will also be hosting free Guitar Clinics - Learn a new technique to expand your playing and learn how to get the most out of your instrument. Pros will be there to share and answer questions. Special technique clinics from YouTube guitar star Robert Baker and session player/instructor Freddy DeMarco. Reverend Guitars CEO Ken Haas will also share information on Reverend's newest models and participate in a Q&A session. Information is power!
For more information click HERE.
April Job Fair & Career Fair
Friday, April 20th – Saturday, April 21st
At the former Macy’s Department Store – Akron Chapel Hill Mall
Akron, Ohio
10am - 4pm
500+ Booths are Available.
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Opioid Roundtable - What Are We Doing Now?
Thursday, March 29th, 2018
6pm - 6:30pm - Vendor areas are open
6:30pm - 8pm - Roundtable Discussion
Barberton High School - Auditorium
555 Barber Road
Barberton, OH 44203
Get Directions >
Event Includes:
Roundtable Participants: