Advertising (22)
After 4 years with the Akron Beacon Journal/Ohio.com, Craig joined Rubber City Radio Group in 2014 as an Account Executive representing 97.5 WONE and 1590 WAKR. He has a B.S. in Computer Science from Ohio University with minors in Business Administration and Interpersonal Communication. He also has a diploma from the Ohio Center for Broadcasting, which is now Ohio Media School. Craig’s most prominent professional attributes include his professionalism, integrity, comfort with technology, customer service, and ability to build lasting relationships. He networks regularly with various local and civic organizations, which includes the Greater Akron Chamber of Commerce and the Cuyahoga Falls Chamber of Commerce. When he’s not representing his radio stations, “Mad Dog” Madrin is the voice of the Akron Racers, University of Akron Volleyball, and MCs various local events and fundraisers throughout the year. Contact me by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone at (330)869-9800 X 132.
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With 2017 fading into the history books, the radio industry is looking ahead to a brighter 2018. Based on Inside Radio’s Year-End Readers Poll, revenue growth of mid-to-high single digits is the goal for a majority of radio stations next year. When it comes to 2018 budgets, one third of poll takers say they’re aiming for station or cluster revenue to grow by 4%-6% in 2018, higher than any other choice. Another 22% expect billings to grow by 1%-3%. But one in five participants in our unscientific poll (20%) project revenue will grow by 7%-10% and another 11% anticipate revenue growth of 11% or greater.
Digital and sales initiatives are primed to receive the biggest investments from radio in 2018. More than half of respondents (56%) said their station will allocate more resources to their digital assets in 2018, followed by general sales initiatives at 50%. Events (38%) and programming (28%) are also teed up for additional allocations in 2018.
Radio has been a success for over 100 years. It's a proven medium, not a traditional medium. Sixty five percent of Americans will listen to their radios today. Ninety two percent this week. More homes have radios than have TVs. Radio is the No. 1 medium of music discovery. Spotify and SiriusXM call themselves “radio” because that is what they would like to be. It seems that nobody has a problem with the medium of radio except radio people. The handwringing at conventions, conferences and in the trades is epic. There is a profound gap between the reality of radio’s success as a medium and the actions of people in the radio business. What is the inside-industry problem and how can it be solved? What follows are a few no-nonsense, common-sense suggestions.
97.5 WONE got its start in 1985 and has been rockin' the Akron area and most of Northeast Ohio for over 30 years. Our Sales staff is a diverse group of experienced and creative media sales consultants. Led by Dominic Rizzo, Vice President and General Sales Manager, we are based at the Akron Radio Center on West Market Street in Fairlawn. Let us help your business generate more revenue, increase foot traffic, promote an event, or just enhance your brand awareness. Call us at (330) 869-9800 or contact one of our Account Executives.