Displaying items by tag: logo
Summa Health Gets New Logo, No Name Change
There's a new logo and brand strategy at Summa Health System to go along with recent plans to spend about $350 million on local facilities.
Summa President and CEO Thomas Malone says they decided on a new image for the health system to coincide with their plans to "transform the way healthcare is delivered" in the community.
No name change, but Summa officials say they will begin a new advertising campaign next week and will introduce new signage over the next several months.
Previous Coverage:
AUDIO: Dr. Thomas Malone Announces Summa Health Investment
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(Summa Health Press Release) – Summa Health revealed its new brand strategy and logo today to employees throughout the health system.
"Much positive change is occurring at Summa Health as we continue to transform the way healthcare is delivered in our community. In recent months, we've seen our accountable care organization recognized as a national leader, our nursing staff again achieve Magnet status, and, most recently, the announcement of our $350 million facilities plan," said Thomas A. Malone, MD, president and CEO of Summa Health. "Through the new brand, we are sending a clear message to the community and to our own employees that something special and unique is happening at Summa."
Summa Health will not change its name, due to its strong connection with the community. However, the new brand strategy is designed to support its strategic direction, and the new Summa Health logo – the most visible representation of the brand – symbolizes that change.
The new logo is powerful and dynamic, representing the unique coordinated continuum of care provided by Summa Health at each stage of life. The elements of the logo move together to illustrate the organization's forward momentum amid the changing landscape of healthcare. The individual pieces and vibrant colors represent the diversity of our employees and the communities we serve.
"The brand is more than a logo; it is what our patients and the community experience when they interact with Summa Health and our 9,000 employees," said Dr. Malone. "Our new brand represents a promise that we are ready to partner with you on your journey toward better total health."
Rob Whitehouse, senior vice president of Marketing and Community Relations, said it has been 15 years since Summa Health updated its brand. Over the past year, Summa Health has conducted studies and focus groups to better understand how the health system is perceived in the community. Building on those strengths and aligning with Summa Health's population health strategy, leadership developed a new brand strategy and a logo.
"There were many iterations," said Whitehouse. "But in the end, we found something that resonated strongly with our internal and external focus groups. They saw it as reflective of who we are, yet still aspirational – a sign of where we want to go in serving this community."
The brand change will occur gradually, beginning with a new and distinctive advertising campaign next week and the changing of marketing materials and websites. Over several months, new signage will begin appearing at all Summa Health locations.
Photo Raises Concerns Over Possible UA Name Change
There's been a lot of back-and-forth as to whether or not the University of Akron is changing its official name. Northeast Ohio Media Group published a story last week about the University of Akron Women's Committee who were upset with the new band uniforms that no longer feature the word "Akron" or the letter "A". The committee is concerned that it could be the next step in the direction of a name change.
UA officials responded, stating that "Z" is unique, and helps UA with its marketing. But concerns only grew when NEOMG published a photo of a slide that was reportedly shown by university officials at presentations. It showed three different logos -- with the business name as "The Ohio Tech University."
University officials are once again working to clear up any confusion or rumors circulating the web.
In an email, UA spokesman Wayne Hill says the slide referenced in NEOMG's story was introduced several months ago when the university was exploring "a name change as part of strategic planning conversations." But he says the name change was "considered and then discarded." That's when UA decided to move forward with rebranding the university as "Ohio's Polytechnic University."
Also -- there are currently no active trademarks related to a possible name change, according to the United States Patent and Trademark Office (USPTO) online database. But there are trademark files related to updating the university's logo to include "Ohio's Polytechnic University" -- which is currently being used on the university's website and in publications.
The most recent logo/design was issued on September 3rd -- which featured UA's mascot, Zippy, who appears to be wearing the athletic logo "Z" on his shirt instead of the letter "A."
