The University of Akron has been using the brand "Ohio's Polytechnic University" since May...but now, the university is reading a more extensive campaign.

UA president Scott Scarborough, in a letter to the university community, says the new branding's link to the university catches on with people when explained individually.

But he says that process "is too slow" and that the new campaign needs to reach many to explain what makes UA different.

The campaign starts with a two-minute video Scarborough says will be the "first brush stroke" painting the larger polytechnic experience at UA.

The new video is posted on a website named "AreYouOutThere.com" and uses the tagline "The Power of Many".