The Goodyear Tire and Rubber Company, always on the edge of innovation, is taking a brand new approach to tire technology with the help of the United Soybean Board. 

In a release sent Tuesday, Goodyear announced the first commercial use of a new soybean oil-based rubber compound that's helping enhance tire performance in several differnt weather conditions, including winter weather. The tread compound, created by a group of Goodyear scientists, uses soybean oil, which is naturally grown and harvested, cost-effective, and a renewable source, according to the company. Goodyear says they've found a new way to keep the rubber pliable in different weather conidtions, increasing grip to the roadway in varying conditions. 

“Goodyear’s legacy of innovation drives us to continue to apply new technology solutions, developing superior performing tires that meet consumer demands,” said Eric Mizner, Goodyear’s director of global materials science.