Thursday, 21 April 2016 09:46
AUDIO: Samuel Adams Founder Quenches Thirst Of Beer Lovers
Written by Tony Mazur
It was not long ago when the beer options at local eateries and pubs were limited. The fortunes of quality beer drinkers everywhere should thank the Boston Beer Company, started by a man from Cincinnati, Ohio.
Jim Koch, the co-founder and chairman of Samuel Adams, joined the Ray Horner Morning Show to talk about him leading the craft beer revolution. He has a new book out, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.
Jim discussed his journey from brewing his first beer in his kitchen to being one of the most popular beer companies in the world. Craft breweries were scarce when he began in 1984, but thanks to Sam Adams and select others, there are nearly 10,000 of them.
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WAKR RAY HORNER
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